Australia and New Zealand Marketing Acadamy Conference 2009. Sustainable Management and Marketing. Monash University. Business and Economics. Marketing.

 
2009 ANZMAC Annual Conference > Program > Authors for Track Best Paper

Authors for Track Best Paper

Track Paper Title Author University Country
B2B marketing Intra-organisational determinants of customer knowledge acquisition in key account management Salojärvi, Hanna Lappeenranta University of Technology Finland
Brands and Brand Management Lemon-Aid: Brand as a Signal for Quality - A Classroom Game Campbell, Colin Simon Fraser University Canada
Consumer Behaviour Interaction value: An investigation of consumer perceptions of the consumer-firm interaction Macdonald, Emma Cranfield University United Kingdom
Consumer Behaviour Motivation, Ability and the Influence of Nutrition Information Formats Hoek, Janet University of Otago New Zealand
Corporate Social Responsibility and Ethics Ethical issues that impact on wool apparel purchases Sneddon, Joanne The University of Western Australia Australia
International Marketing A study of the effect of country image on consumers’ evaluation of an unfamiliar foreign utilitarian product Ho, Danny The Hong Kong Polytechnic University Hong Kong
Marketing Communications Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus Dens, Nathalie University of Antwerp Belgium
Marketing Education The Value of Full-Lecture versus Summary Podcasts for Student Learning van Zanten, Rob The University of Adelaide Australia
Marketing Metrics and Modelling Extending then refuting Godenberg, Libai & Muller: Demonstrating a complex systems approach to developing and testing theory Winzar, Hume Macquarie University Australia
Public Sector and Not-For-Profit Comparison of Giving Behaviour in Western Australia Shanka, Tekle Curtin University of Technology Australia
Relationship Marketing Characteristics of Customer Advocacy in a Services Context Liu, Dan University of New South Wales Australia
Research Methods Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost? Söderlund, Magnus Stockholm School of Economics Sweden
Retailing, Pricing and Personal Selling Identifying Brand-Pack Size Cannibalisation arising from Temporary Price Promotions Dawes, John University of South Australia Australia
Services Marketing The Influence of Failure Severity and Perceived Employee Effort on Consumers’ Postcomplaint Negative WOM Intentions in a Service Guarantee Context McQuilken, Lisa Deakin University Australia
Strategic Marketing Empirically investigating service-dominant logic: Developing and validating a service-dominant orientation measure Karpen, Ingo The University of Melbourne Australia
Supply Chain Management, Logistics and e-Business Internet Implementation Leapfrogging and Website Performance Ismail, Ahmad Fareed The University of Western Australia Australia
Sustainable and Social Issues Marketing The Influence of Reference Groups on Alcohol Consumption: A Tri-Country, Social Marketing Study of Young Women Raciti, Maria University of the Sunshine Coast Australia
Tourism, Sports and Arts Marketing National Destination Marketing Organisations and Web 2.0 Hamill, Jim University of Strathclyde United Kingdom

 

  

 

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