Track |
Paper Title |
Author |
University |
Country |
B2B marketing |
Intra-organisational determinants of customer knowledge acquisition in key account management |
Salojärvi, Hanna |
Lappeenranta University of Technology |
Finland |
Brands and Brand Management |
Lemon-Aid: Brand as a Signal for Quality - A Classroom Game |
Campbell, Colin |
Simon Fraser University |
Canada |
Consumer Behaviour |
Interaction value: An investigation of consumer perceptions of the consumer-firm interaction |
Macdonald, Emma |
Cranfield University |
United Kingdom |
Consumer Behaviour |
Motivation, Ability and the Influence of Nutrition Information Formats |
Hoek, Janet |
University of Otago |
New Zealand |
Corporate Social Responsibility and Ethics |
Ethical issues that impact on wool apparel purchases |
Sneddon, Joanne |
The University of Western Australia |
Australia |
International Marketing |
A study of the effect of country image on consumers’ evaluation of an unfamiliar foreign utilitarian product |
Ho, Danny |
The Hong Kong Polytechnic University |
Hong Kong |
Marketing Communications |
Advertising for Extensions with Moderate Quality and/or Fit: Get the Right Focus |
Dens, Nathalie |
University of Antwerp |
Belgium |
Marketing Education |
The Value of Full-Lecture versus Summary Podcasts for Student Learning |
van Zanten, Rob |
The University of Adelaide |
Australia |
Marketing Metrics and Modelling |
Extending then refuting Godenberg, Libai & Muller: Demonstrating a complex systems approach to developing and testing theory |
Winzar, Hume |
Macquarie University |
Australia |
Public Sector and Not-For-Profit |
Comparison of Giving Behaviour in Western Australia |
Shanka, Tekle |
Curtin University of Technology |
Australia |
Relationship Marketing |
Characteristics of Customer Advocacy in a Services Context |
Liu, Dan |
University of New South Wales |
Australia |
Research Methods |
Measuring word-of-mouth activity with recommendation items in service research: What is captured and what is lost? |
Söderlund, Magnus |
Stockholm School of Economics |
Sweden |
Retailing, Pricing and Personal Selling |
Identifying Brand-Pack Size Cannibalisation arising from Temporary Price Promotions |
Dawes, John |
University of South Australia |
Australia |
Services Marketing |
The Influence of Failure Severity and Perceived Employee Effort on Consumers’ Postcomplaint Negative WOM Intentions in a Service Guarantee Context |
McQuilken, Lisa |
Deakin University |
Australia |
Strategic Marketing |
Empirically investigating service-dominant logic: Developing and validating a service-dominant orientation measure |
Karpen, Ingo |
The University of Melbourne |
Australia |
Supply Chain Management, Logistics and e-Business |
Internet Implementation Leapfrogging and Website Performance |
Ismail, Ahmad Fareed |
The University of Western Australia |
Australia |
Sustainable and Social Issues Marketing |
The Influence of Reference Groups on Alcohol Consumption: A Tri-Country, Social Marketing Study of Young Women |
Raciti, Maria |
University of the Sunshine Coast |
Australia |
Tourism, Sports and Arts Marketing |
National Destination Marketing Organisations and Web 2.0 |
Hamill, Jim |
University of Strathclyde |
United Kingdom |