2009 ANZMAC Annual Conference
> Sponsors > University of Otago Department of Marketing

University of Otago Department of Marketing

As the largest and most diverse marketing department in New Zealand we strive to create an environment where the pursuit of excellence is both fun and rewarding. We are lucky that many of our staff bring a diverse range of academic and practical industry-based experience to the department both from New Zealand and overseas. You will be working with staff who are world class researchers and are regularly recognised as top quality teachers. We pride ourselves on the scope of the papers offered, so if your interest lies in advertising, sports marketing, consumer behaviour, strategy, tourism, product management, innovation, international marketing, branding and more, Otago is the place for you.

Current & Recent Research Interests

The research and supervision expertise of our staff are highlighted below. If you wish to pursue a postgraduate qualification in marketing at Otago and the 'fit' is right please get in touch (email, phone, Skype or mail) with one or more of us. We have a wonderfully diverse group of talented post grads that you will enjoy being a part of.

Rob Aitken

Dr Rob Aitken

  • Marketing education
  • Children's consumption
  • Advertising effectiveness
  • Service-dominant logic
  • Branding
  • Symbolic consumption

David Ballantyne

Assoc Prof David Ballantyne

  • Service-dominant logic
  • Relationship marketing
  • Internal marketing
  • Chaos & knowledge management
  • Services marketing
  • B2B marketing

Sergio Biggemann

Dr Sergio Biggemann

  • Industrial marketing
  • B2B relationships
  • Supplier-buyer collaboration
  • Retailing

David Bishop

Mr David Bishop

  • Not-for-profit marketing
  • Product & brand management
  • Pricing & distribution
  • Marketing of professional practices
  • Sales & sales management

Ken Deans

Assoc Prof Ken Deans

  • Internet marketing
  • IT in marketing
  • Services marketing
  • B2B Marketing strategy

Shelagh Ferguson

Dr Shelagh Ferguson

  • Tourism marketing
  • Consumption theory
  • Interpretive & ethnographic research methods
  • Identity & narrative consumption

Sanna Ganglmair

Dr Alexandra Ganglmair

  • Consumer behaviour
  • Post-consumption investigations
  • Emotions
  • Quality of life
  • Scale development
  • Rasch modelling

Juergen Gnoth

Assoc Prof Juergen Gnoth

  • Consumer behaviour
  • Tourism services marketing
  • Place branding
  • Marketing ethics
  • Tourism behaviour
  • Ethical issues
  • Experimental designs

Brendan Gray

Prof Brendan Gray

  • International entrepreneurship
  • Youth entrepreneurship
  • Social entrepreneurship
  • Corporate reputation
  • Social responsibility

John Guthrie

Dr John Guthrie

  • Retailing
  • Sports marketing
  • Selling & sales management

Rob Hamlin

Dr Robert Hamlin

  • Science of low involvement consumer decision making
  • Package based communications
  • Point of sale marketing strategy
  • Commercial application of the philosophy of science

James Henry

Dr James Henry

  • Industrial communication
  • B2B marketing
  • Pricing policies & practices
  • Education choice

Janet Hoek

Prof Janet Hoek

  • Social marketing
  • Marketing regulation & public policy (especially food marketing, prescription advertising, alcohol promotions & tabacco)
  • "Green" marketing
  • Consumer deception
  • Survey research, especially question wording

David Holdsworth

Dr David Holdsworth

  • Consumer behaviour
  • Behavioural genetics
  • Conjoint & choice modelling techniques
  • Tertiary education marketing
  • Sustainable business practice


Andrea Insch

Dr Andrea Insch

  • Place branding
  • Food marketing
  • Corporate social responsibility
  • Marketing organisation & value delivery
  • Australasian business & marketing history

John Knight

Assoc Prof John Knight

  • Country image
  • International marketing
  • Branding
  • Innovation & new product development
  • Crisis management

Rob Lawson

Prof Rob Lawson

  • Marketing theory
  • Consumer behaviour
  • Marketing theory consumer behaviour
  • Especially topics relating to values, lifestyles, sustainable consumption & energy

Lisa McNeill

Dr Lisa McNeill

  • Fashion marketing
  • Luxury products marketing
  • Brand image/identity
  • Franchising
  • Consumer decision making
  • B2C & B2B sales promotion
  • Ethical consumption
  • Segmenting markets

Phil Osborne

Mr Phil Osborne

  • Competitive strategy
  • Theory building in marketing
  • B2B marketing
  • Market orientation
  • Service dominant logic
  • Relationship marketing
  • Network theory
  • Value creation
  • Co-created value

Mathew Parackal

Dr Mathew Parackal

  • Quantitative & qualitative research methods
  • Internet marketing
  • Social issues
  • Election research
  • Branding
  • Forecasting

Kirsten Robertson

Dr Kirsten Robertson

  • Consumer behaviour
  • Language and advertising
  • Violence and advertising
  • Real estate
  • Perceptions & attitudes
  • Social-not-for-profit marketing

Maree Thyne

Dr Maree Thyne

  • Tourism marketing
  • Tourist behaviour
  • Consumer behaviour
  • Heritage marketing

Leah Watkins

Dr Leah Watkins

  • Consumer behaviour
  • Cross-cultural marketing
  • Culture and values
  • Cross-cultural research methodology
  • Japanese tourism behaviour

John Williams

Dr John Williams

  • Marketing theory
  • Ethics and social responsibility
  • Scale development
  • Research methodology
  • Service dominant logic
  • Sustainable consumption


Ben Wooliscroft

Dr Ben Wooliscroft

  • History of marketing theory/thought
  • Reflections on consumption
  • Systems & networks research
  • Quality assessments & citation studies
  • Macromarketing issues & societal marketing


Visit the University of Otago Department of Marketing website.