2009 ANZMAC Annual Conference
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McGraw-Hill - delivering your course, your way

McGraw-Hill is a leading publisher of higher education resources in Australia and New Zealand. We give you a superior combination of content, technology and service. Let McGraw-Hill help you deliver 'your course, your way'.

We are committed to building successful learning solutions - providing you with a range of high quality local and international resources that make it easy for students to learn. These include books, study guides, lab manuals, instructor materials and digital products.

Our Learning Solutions team looks forward to partnering you - to ensure that you and your students have access to the optimum combination of learning resources to make your course fit your needs.

Browse our online marketing titles catalogue here.

Advertising & Promotion: an IMC approach

Belch: Advertising & Promotion: an IMC approach

Shortlisted for the 2009 Australian Educational Publishing Awards. 'The whole is great than the sum of the parts': this is the most basic premise of integrated marketing communication (IMC). Synergies can be generated if marketing communication is considered as a whole rather than planning advertising, public relations or promotion in isolation. This title takes this approach and can truly make the claim to the the first genuinely IMC text. Click here for more info.

International Marketing

Cateora: International Marketing

In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is important. This best-selling text by Cateora has now been optimised for the Australia and New Zealand context, with particular attention paid to Asia-Pacific geographical, social and cultural characteristics. New chapters have been included on SMEs and 'born globals', risk management and funding sources. Click here for more info.

Marketing Strategy

Walker: Marketing Strategy

An Australian adaptation of the successful US text, Marketing Strategy is a concise and flexible text that that can be used in conjunction with case studies or supplementary readings in project-based marketing strategy courses. Click here for more info.

Visit the McGraw-Hill Australia website.