2009 ANZMAC Annual Conference
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International Journal of Advertising

The International Journal of Advertising is a leading review of advertising knowledge and marketing communications. It is published five times a year by Warc, in association with The Advertising Association.

A peer-reviewed journal, it welcomes contributions from all over the world and encourages discussion, exchange and cross-fertilization of ideas. The International Journal of Advertising delivers authoritative analysis for both academics and practitioners.

IJA’s international coverage spans:

  • Advertising & media
  • Public relations
  • Direct marketing
  • Interactive
  • Sales promotion
  • Integrated marketing communications (IMC)
  • Sponsorship
  • Issues relating to advertisers, agencies & target audiences

More information is available at www.internationaljournalofadvertising.com.